Create segments (filters) based on contact properties or contact activity (opens, clicks) and apply them to your campaigns to send relevant content to the subscribers who are most likely to read it.

From the menu, select Contacts → Segmentation.

Then click the ‘Create a segment’ button.

 

 

Enter a segment name and create your filters.

 

 

When you have completed your segment, click ‘Save’.

Now you can apply your segment to a campaign: Create your campaign and once you select your contact list, you will have the option to apply a segment.

 

 

You can also click ‘Calculate number of contacts’ to apply the segment to your selected contact list to see how many contacts will be matched.

 

 

Continue with your campaign design and send your campaign as usual!

For more detailed instructions, read our our step-by-step Segmentation Guide.